The Artist Behind the Collections. Now Working Directly With You.
Paula Freeman is a commercial art director and illustrator who created trend-driven collections for Sensaria/World Art Group — and the companies they served. She is now available to work directly with brands, manufacturers, and retailers who need original, production-ready artwork built around their brief.
Formerly a contributing artist for Sensaria / World Art Group — creator of trend-driven commercial collections for home décor, gift, and seasonal retail. If you worked with Sensaria and recognized the work — you've found the artist.
CUSTOM COLLECTION DEVELOPMENT
You Bring the Brief. I Build the Collection.
Throughout my time at Sensaria, I created many collection directives spanning a wide range of themes, seasons, and retail categories — each one built around a client brief, trend direction, or product program.
That process is what I do best. Give me a direction — a color palette, a trend board, a seasonal theme, a product category — and I will deliver a cohesive, commercially viable collection of original artwork, production-ready and built to move product.
This is not clip art. This is not stock. Every image is original, created to your specifications, and designed to work together as a sellable line.
WHAT THIS LOOKS LIKE IN PRACTICE
📋 You provide a brief; Theme, season, color direction, product type, and any reference imagery or trend boards. The more specific, the better — though I'm equally comfortable working from a loose creative direction.
🎨 I build the collection Original illustrations developed as a cohesive group — coordinating colors, consistent style, designed to translate across product surfaces and formats.
📦 You receive production-ready, High-resolution digital files delivered to your technical specifications, ready for your production team. Turnaround discussed and agreed upon before project start.
BY THE NUMBERS
~100 Original collection directives created for commercial clients during tenure at Sensaria/WAG
Storytelling
6+ Years developing trend-driven artwork for home décor, gift, seasonal, and lifestyle retail programs
DESIGN
20+ years as a professional fine artist, now focused on commercial illustration, product development, and licensing-ready artwork.
Consulting
∞ Themes available — coastal, seasonal, florals, creatures, figurative, cocktails, holidays, and more
ARTWORK LICENSING
Prefer Ready-Made? Browse My Existing Collections.
In addition to custom collection development, I maintain a growing library of original coastal and lifestyle artwork available for licensing. If you're looking for something ready to pitch to your buyers today — without the lead time of a custom project — my existing collections may be exactly what you need.
Work is organized into cohesive, licensable groups across categories including coastal seascapes, sunsets and seashells, sea creatures, mermaids, florals, cocktails and coastal living, seasonal holiday, and more.
Licensing is available on a non-exclusive or exclusive basis depending on your product category and territory. Advance and royalty structures are standard and flexible.
WHO I WORK WITH
If Any of These Sound Like You, Let's Talk!
Manufacturers & Distributors
You produce home décor, framed art, canvas, metal prints, or gift products and need a steady pipeline of original artwork built around your seasonal and trend programs. You know how to work with a creative brief. So do I.
Greeting Card & Stationery Brands
You need cohesive collections with broad demographic appeal, clear seasonal relevance, and a style that photographs beautifully at retail. Coastal, floral, and lifestyle themes perform particularly well in this category.
Retailers & Wholesale Buyers
You worked with Sensaria or WAG and you're looking for a reliable artist who understands the commercial side of art — not just the creative side. You know what a production-ready file looks like. So do I.
Boutique & Independent Brands
You're a smaller operation that needs original artwork without the overhead of a full creative team. Whether it's a capsule collection for a seasonal drop or a signature line for your brand, I can work at any scale.
Let's Build Something Together
Whether you need a custom collection built around your brief, or existing artwork ready to pitch to your buyers today — the conversation starts with one email.
Please include your company name, product type, and any timeline you're working with. I typically respond within 2 business days.
